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April 06, 2009


Phil Kemelor

Here's a comment a Federal Web Manager shared with me. Does this resonate with you.

I am working very hard to build awareness about Web analytics at my agency. So far, I have only been able to garner support among people at my level -- not the attention or commitments from the highest levels of the organization. While some middle managers and Web teams understand and value the information that Web analytics can provide, lacking the support from senior managers means most do not have access to the Web analytics tools or expertise that can truly guide our agency's Web site improvements. From my perspective, we are far from having such buy-in or commitment of resources here. While the stakeholders have a growing understanding of the Web's power to communicate our messages, we seem to lose their attention before they embrace the importance of Web analytics.

Government Web Manager

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