The long awaited Huddle line up for X Change has just been announced and I'm already looking forward to signing up for a bunch of sessions focusing on cutting edge analytics: Tracking Non-Traditional Conversion Events by Rodale's Seth Holladay, Measuring Web 2.0: Widgets, Gadgets, and Social Networks by Rachel Scotto from Sony, and two sessions on Mobile Web by Turner Broadcasting's Bob Schukai.
I think this year's Huddle selection shows a lot of breadth...not just focusing on "pure" web analytics, but reflecting the realities of how to balance multiple testing and research, such as panel based methods (Jim Hassert, AOL) and surveys (Jared Waxman, Intuit). All good stuff. So, what's on your early "favorite" list?
Like Gary says in his recent post, X Change is an amazing event...really because everyone participates and it's a small event...only 100 people. So, if you want to be in on this you probably ought to register now...it's only a few months away. It'll be a great way to finish out the summer.
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