We started the Think Tank training series at last year's X Change, primarily in response to what we heard from clients and peers, web analysts, online marketing executives and web managers:
There's not enough solid, "hands on", in depth training around the "doing" of web analytics. Yes, there are plenty of courses that deal in concepts and theories, and there are vendor courses, that while providing basic instruction,often have a subtext of wanting you to purchase more product. There's a gap in vendor neutral web analytics education.
The Think Tank introduction was met with great success. Folks told us that they learned more in the one day then they had in the previous year. So, I'm particularly excited about bringing Think Tank to DC on May 12-13. Gary Angel and Paul Legutko are going to be teaching classes on Omniture (Excel Client, Report Builder, DataWarehouse, Discover), and integrating web analytics data with Voice of Customer and offline data.
You can get all of the details at: http://www.semphonic.com/TT/TTMainPage.aspx
If you'd like to sign up for DC, this is
the time to make your plans. Early bird pricing ends this Friday.
The first day of classes will be great if you work with Omniture.
The second day classes will be helpful if you're:
- Planning on integrating data from tools like Foresee, QuestionPro, or OpinionLab into your web analytics solution...whether it be Omniture, Google Analytics, Webtrends, etc.
- Figuring out how to successfully plan an integration of web analytics data into your corporate data warehouse in order to combine it with rich customer data, as well as how to develop segmentation models to extract meaningful insights.
If you have any questions, please send me an email. We hope to see you in DC on May 12-13.