Web Analytics Association Takes on the Public Sector

Do you practice web analytics for a government agency, a non-profit organization, an educational institution or a branch of the military? If you do, what types of metrics and reports do you run? Are most of your reports generated in an ad hoc manner for spot analysis for senior management? Or do you focus on creating a self-service environment in which content managers and marketers act as “power users” who can take care of their own analytics requirements?

 

The Public Sector Special Interest Group of the Web Analytics Association (WAA) started asking these and other questions  both to find out whether web analytics in the “non-private” sector is really that different than the private sector, and to help web site managers, marketers and analysts develop benchmark metrics, usage and presentation methods that are common to this corner of the web universe.

 

The result is the Web Analytics Association (WAA) Public Sector Web Analytics Survey.  I like to think that this is the first step in developing a greater presence and recognition for this segment, which often seems to be regarded as somewhat of a “backwater” by the larger web analytics community. I’m hopeful that the survey results and communication of the results will help foster a greater dialogue between the public and private sector web analytics communities.  And wouldn’t it be cool if there was enough participation among public sector organizations to ultimately foster the type of index we’ve seen in the retail area, such as the Coremetrics Benchmark?

 

If you work for a public sector (including military), non-profit or educational organization, take the survey now; you don’t need to be a member of the WAA.

http://www.surveymonkey.com/s.aspx?sm=QWRWnODN1hbqLUaNyy52Lg_3d_3d

 

Comments

[Jascha Kaykas-Wolff]

Hi Phil, Alex and I were just talking about some ideas to open a larger discussion on analytics. I think this WAA survey is a great way to get the ball rolling; i'm sending this survey around the office and tweeting it. Thanks for getting this going!

Jascha