75 of 2009

It’s been a busy first few months of 2009 and I wanted to tell you about some of the things I’ve been working on…also wanted to pass along a discount to eMetrics, a reminder about the WAA Public Sector Survey and a heads up about an upcoming presentation I’ll be making in May.

• In mid-February, I finished up the CMS Watch 2009 Web Analytics Report. This is the third edition of the report, and I added coverage of video and mobile specific vendors. Also, in response to the WAA’s review of the 2008 report, I asked all vendors to provide their take on WAA Metrics Standards compliance. Out of the 20 vendors that were covered, 10 complied. It was heartening to see that both Google Analytics and Coremetrics went public with their compliance soon after I made the request…and disappointing that more vendors did not. You may have your opinions about the relative value of the WAA Standards, but I think the effort that vendors do or do not put into transparency speaks volumes.
  

• If you’ve been reading my blog posts since the beginning of the year, you’ve noticed I’ve become quite interested in the question of web analytics data privacy and access. To expand on this often overlooked topic, I’ve teamed with CMS Watch founder Tony Byrne to write Do You Really Own Your Web Analytics Data? I’d love to hear what you think about this relative to your vendor selection decisions.
  

•  I mentioned in my post last week about the WAA Public Sector Survey. If you haven’t taken it, there’s still time…in fact you have until Monday, March 23. So, if you’re a .gov, .org, .edu or .mil, take 10 minutes and contribute to the knowledge-base…I’ve been tracking the results and seeing some very interesting trends and findings. This leads me to…

•  eMetrics in San Jose. We’re hoping to have preliminary findings in time for the big, big show May 4-7. And if you use this promo code WAMANAGE12 when you register, you’ll get 12% off your registration. If you register by this Friday, March 20, you’ll get an even better deal with Early Bird pricing! Go to: http://www.emetrics.org/sanjose/2009/register.php

Finally, if you can’t make it to eMetrics, join me on May 7 in beautiful, downtown Philadelphia, where I’ll be speaking at the JBoye conference.  My presentation, Strategic Techniques for Improving Your Web Analytics will show you how a well executed web analytics strategy leads to successful analytics solution implementations. The conference runs from May 5-7.  To register and find out more, go to: http://www.jboye.com/conferences/philadelphia09/schedule.