A few weeks ago I had the pleasure of seeing Jim Sterne speak at the Web Managers Roundtable meeting here in DC.
Now, I’ve seen Jim speak on a number of occasions. The first time was during the famous Web Metrics road show with Matt Cutler. That was back when I was with NetGenesis. Since then, I've seen Jim's presentations a number of times. But I never tire of watching Jim speak, even though I’m familiar with his material.
Because Jim is a great communicator who is a master at talking about web analytics in plain language and business driven simplicity…In other words, exactly how to talk to business people, especially senior managers, about web analytics. This is exactly what I strive for in my presentations. So I always learn from Jim no matter what he's talking about.
In my mind, being able to convey the value of web analytics as Jim does, is in some respects, more crucial than the data itself. If you can do that, you'll convince a lot of people that web analysis is the key to driving web site strategy. And as my colleague, Gary Angel points out, this extends into developing an accepted language around web measurement, which ultimately leads to raising adoption rates for web analytics throughout the organization.
So, when you come to eMetrics in Washington, DC from October 20-23, make sure you catch Jim’s keynote…not just for what he says, but how he says it.