Web Analytics Management

Web Analytics Class in Copenhagen

I'll be conducting an intensive full day web analytics workshop in Copenhagen on April 16th that's targeted to the needs of web managers, content and marketing teams, and business managers directing web operations.

I understand from my friends at J. Boye, that there are still a few seats left, so now is the time to sign up.

To find out all the details and register, go to the class information page.

I'll be sharing best practices, and tips and techniques that you'll be able to use as soon as you get back to your office...and of course, I'll discuss the vendor marketplace as well.

April is a great time to be in Copenhagen. I'll look forward to seeing you there.

If you have any questions about what I'll be covering, just shoot me an email.

Planning a Successful Omniture Implementation

How do you approach a Site Catalyst implementation?

How do you decide what data collect?

How do you know what to do first

Gary and June have already written about Semphonic's recently released Omniture Implementation Toolkit and the value it can bring to understanding the complexity of SiteCatalyst tags.

I wanted to write a bit about the Project Management and Implementation Management documents included in the kit.

Project management is probably one of the least favorite activities among analysts. After all, you want to spend your time analyzing data and finding fascinating insights. So, in the Implementation Toolkit, we've made it easy. We've put all of the steps into an Excel spreadsheet project plan template that walks you through the page tag implementation process from start to finish, and notes task dependencies, resource requirements based on role, as well as call outs on where to find detailed information within the guide so you can fill in the dates you need to track. We think you'll find this to be a huge management help.

How do you develop a paper trail documenting what happens from report requirements to tag building to report creation? We've put together an Implementation Management worksheet that brings you through the entire process and gives you a convenient "all in one" repository for keeping track of this complex relationship. Especially important when maintaining and updating your SiteCatalyst implementation.

So, yes, knowing how to build the SiteCatalyst tags will optimize your return on investment in Omniture; understanding how to plan for a successful implementation will ensure that you complete the project on time and within budget.

To take a closer look at the Toolkit, go to: http://www.semphonic.com/analytics/impgutr.asp