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« What does Omniture's purchase of Visual Sciences mean for HBX customers | Main | WebTrends loses out in bid to be bought by Omniture, and CEO is history »

October 28, 2007

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Sean Burton

I'm inclined to agree to an extent. The American and European markets are still quite different, with more small-medium sized vendors in Europe.

The recent Omniture acquisition of Visual Sciences does lead to a consolidation, but whether this will be good for the actual client only time will tell.

Personally, I'd say that we are seeing a polarisation in the market, with one side focusing on high-end features, and the other focusing on ease of use.

SaaS is seeing a big growth as is the education/training as end users are finding that to make the best use of an analytical tool, especially from an ROI perspective, requires a higher level of resourcing than often anticipated.

The focus for the next few months will be about the ability to make the best use of the data companies hold, and thus enable businesses to become truely data driven.

Larry Larmor

The other big area where fragmentation is happening is in "non PC" measurement.

For example measurement of Mobile users - where extra information is available from Mobile Carriers (very value add ISP's) - e.g. www.bango.com/analytics and www.amtheon.com

You can also imagine Wii and other game machines or set top boxes being viewers of web ads / sites and requiring extra info.

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