Web analytics is no less important for government agencies then for private sector companies, but it gets much less visibility throughout the analytics community. However, if you manage web analytics for a government agency and you're going to be at the eMetrics Summit this Tuesday, October 16, you must come to the lunch meeting of the Web Analytics Association Public Sector Committee. And, yes, this is a *free lunch" for WAA members.
We're going to be talking about some interesting projects that we have planned...in particular a research project focusing on public sector metrics, and how to address common analytics issues faced on the government side of web analytics. It'll also just be a good opportunity to meet other government folks who are dealing with the same set of challenges as you are with analytics.
If you'd like to attend, please RSVP by Monday, October 15, 3pm to either Ann Poritzky aporitzky@yahoo.com or Joe Pagano at jpag@loc.gov
I manage a federal website and it is a pity I couldn't be there for this. Any insights that you could share about solutions for the issues facing government agencies? Stipulation of not using cookies, avoiding using tracking javascript etc leave with glorified log file analysis. Only saving grace is SEO data.
Posted by: Sri | October 24, 2007 at 02:49 PM